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Social and Demographic Data Sources: Data on Consumers and Companies

This guide links to UNR-licensed and free sources of social and demographic data

Public Opinion

Gallup
Worldwide public opinion polls. Some Gallup data and products require a paid subscription.

ICPSR (Inter-university Consortium for Political and Social Research)
(UNR users only) Online archive for social survey data.

On the Issues
Reports public opinion and political leaders' stands on critical issues, focusing on the 2012 U.S. elections.

Databases Focusing on Market Share, Brand Share, and Consumers

Mintel
NOTE: A University of Nevada, Reno email address is needed to set-up a Mintel profile.
Mintel Reports analyze market sizes and trends, market segmentation, consumer attitudes, and purchasing habits at the national level.