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Nielsen Datasets

Nielsen Datasets

The Nielsen datasets at the Kilts Center for Marketing is a relationship between the University of Chicago Booth School of Business and the Nielsen Company and makes comprehensive marketing datasets available to academic researchers around the world.

Availability of these rich data provides academic researchers from a range of disciplines new opportunities to explore the dynamics of purchasing behavior across the United States. The size, scope, breadth, and longitudinal time frame of these data make them unique. They cover a wide range of product, categories, retail channels, stores, and geographic markets in the United States.

For more information about the Nielsen Datasets:

*Note: Access to these datasets is restricted, and researchers must be approved to receive access. See Eligibility and Policies page for more info.